Photo by: UC San Diego Athletics

IMG College Licensing and UC San Diego Partner on Brand Licensing


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ATLANTA, Ga. – IMG College Licensing today announced it was selected by the University of California San Diego to manage its domestic trademark licensing program through June 2023.

Through the new partnership, UC San Diego, which previously managed its program in-house, will now have access to brand protection, brand management and brand marketing services and expertise provided by IMG College Licensing. The university’s partnership with IMG College Licensing will also allow its licensing program to access industry-leading systems, leverage exclusive retail intelligence and data to expand its presence with key retailers, and engage its consumers through a range of retail marketing programs.

“As a top-ranked prestigious research university with a successful and fast-rising athletic program, UC San Diego is an elite brand with appeal in the San Diego marketplace and beyond,” said Brian White, VP, IMG College Licensing. “We are honored to have been chosen to manage the UC San Diego licensing program and look forward to helping the university expand its brand reach and connect with its consumers.”

UC San Diego boasts a campus community of nearly 70,000 students, faculty and staff, and an alumni base of 200,000 worldwide. Its athletic program has a track record of success with more than 251 national, regional and conference championships. The Tritons are currently transitioning into the NCAA Division I Big West Conference and will become a full member in summer 2020.

“With our move to Division I athletics and our continued recognition as a top academic institution, we want to ensure our brand is aligned with best-in-class licensees to serve our passionate UC San Diego fans,” said Earl Edwards, Director of Athletics for UC San Diego. “We are excited to partner with IMG College Licensing to access their expertise, data and resources to help us take our trademark licensing program to the next level.”

IMG College Licensing currently represents the trademark licensing rights of nearly 200 colleges, universities, bowl games, athletic conferences, the NCAA, the College Football Playoff and other college sports properties.

About UC San Diego
At the University of California San Diego, we constantly push boundaries and challenge expectations. Established in 1960, UC San Diego has been shaped by exceptional scholars who aren’t afraid to take risks and redefine conventional wisdom. Today, as one of the top 15 research universities in the world, we are driving innovation and change to advance society, propel economic growth and make our world a better place. Learn more at

About IMG
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.

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